The Defining Decade of Vertical SaaS: Why software purpose built for industry will define the next wave of SaaS innovation (Part I)

While rumblings of recession risks continue to captivate headlines, the US employment landscape has, in reality, never looked better. With the unemployment rate of 3.4% now sitting at 50 year lows and new business starts up over 40% since 2019, business owners across industries today are feeling a renewed sense of urgency when it comes to delivering greater operational efficiency, transparency, and customer delight in the race to keep pace with the accelerating competition around them. Enter vertical SaaS.